About Me, My Roles & My Experience
Everyone has a unique financial journey. No matter where you are in that journey, the right strategy can help you reach your goals and create more freedom in your life.
NICE TO MEET YOU
I'm Liam Henshaw
I am a highly skilled Data Analyst and First Team Scout at Heart of Midlothian Football Club with expertise in player recruitment and performance modelling.
I’m proficient in Python, Tableau and data analytics, and I thrive at player identification and delivering actionable insights to key stakeholders.
With prior leadership experience at Sky Betting and Gaming, I bring operational and managerial experience. Along with a proven record of growing and developing a successful team at a large organisation, with an emphasis on performance, professional development and culture.
2017
1st Class BSc Sports Coaching Degree
4
Clubs Worked For
6+
Years of Football Experience
My Background
Heart of Midlothian
Data Analyst & Scout
Dec 2022 - Present
- Working within the recruitment team I use data to model player performance across global competitions.
- Live scouting across England, UK and Europe.
- Video scouting using Wyscout.
- Working closely with the Head of Recruitment and Sporting director to deliver data driven recruitment insights.
- Presented data analytics and player performance models to coaches and board members.
- Using Python, Tableau and Streamlit to deliver insights.
- Strong knowledge of GBE requirements and appeals process.
Recruitment Consultant
Freelance
Dec 2021 - Dec 2022
- Provided analytical insights to agents, players, and clubs using data tools and visualisations.
- Built interactive dashboards using Python and Tableau.
- Created reports to support player contract negotiations and transfers.
- Developed a strong network with agents and professional players.
First Team Recruitment Analyst & Scout
Wigan Athletic
Jul 2021 - Dec 2021
- Experienced recruitment analyst using Statsbomb, Tableau, and Python for data visualisations.
- Aligned club strategy with data metrics, providing insights for scouts, recruitment heads, and the sporting director.
- Developed a player rating system in Excel, later translated to Python, with fortnightly reports for stakeholders.
- Scouted players across the Midlands in EFL, National League, PL2, and PDL, guided by data.
- Delivered game, player, and individual reports on technical, tactical, and physical abilities for recruitment decisions.
In Play Football Supervisor
Sky Betting & Gaming
Jan 2020 - Dec 2022
- Managed day-to-day operations of the in-play trading desk, overseeing a team of 40 across multiple departments.
- Led recruitment initiatives and improved team performance metrics like expected margin and trading ratings.
- Developed and rolled out trading tools, handling product requirements and testing.
- Worked with key stakeholders to ensure risk and operational protocols were followed.
- Handled high-pressure operational issues quickly to prevent customer-facing problems.
- Managed direct reports, focusing on their well-being and development through regular check-ins.
- Acted as the lead point of contact for trading operations during out-of-office hours, making key decisions.
In Play Football Trader
Sky Betting & Gaming
Nov 2016 - Jan 2020
- Managed the delivery of live in-play products like price boosts and RequestABet for up to 12 games at once.
- Conducted real-time analysis of football games and betting trends to improve trading decisions and product offerings.
- Assisted with recruitment and training of new team members.
- Collaborated with stakeholders to identify issues and solutions for trading tool development.
- Traded up to 40 live football games globally, consistently hitting performance targets.
Academy Performance Analyst
Leeds United - Internship
Sep 2016 - Feb 2017
- Enhanced tactical knowledge through co-leading analysis for U9s-U14s and leading U15s analysis.
- Conducted opposition analysis by identifying team shape, attacking trends, and key players, working closely with the U18s manager.
- Gained insight into the professional sporting environment and day-to-day operations.
- Learned the full coding process using SportsCode, gaining experience with recognised analysis software.
First Team Performance Analys
Bradford City - Internship
Feb 2017 - Jun 2017
- Recorded and coded live home games using Dartfish.
- Customised tagging panels to match the manager’s game model.
- Provided real-time analysis insights to coaching staff during games.
- Conducted post-game debriefs with coaches to deliver immediate insights.
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